Customised Packaging. 🖍️

Our top tips on food packaging solutions to make your business flourish.

Tips on making the most out of your customised packaging

Businesses with customised and innovative packaging have a significantly positive impact on the consumer experience. This means to have the best chance of performing at their best, business owners should consider ensuring their food packaging is done correctly. The best packaging compliments a company's voice, brand, and — most importantly — its customers. Poor packaging can lead to negative client experiences, which is not what you want. These are our top ideas for excellent food packaging solutions to make your business thrive.

Promote your brand wisely

The golden rule to the design of your customised packaging is to keep it consistent with your brand image. It is important to retain your businesses values - what idea’s drive your organisation? How do you want people to perceive your brand? Who is your target audience? What is important is that you reflect your brand's values in your food packaging. You don't want to create a split because it would confuse and possibly alienate your customers.

Reflect your product correctly 

To attract repeat business, you must be real and reliable, clients must trust you and no one likes to be misled. Do not modify your packing design to make your product appear larger or more valuable than it is. You might get an initial purchase, but you can bet that dissatisfied customers will not return.

Make it straightforward but noticeable

No-nonsense direct advertising works. Your businesses food packaging should be no different. Restaurant and café goers will - sometimes - make quick, snap decisions on where to eat while out and about, so having the best packaging locally will make your brand stick out. Make sure your customised packaging has relevant information that will help potential customers. This will assist your clients in making an informed decision about whether or not to purchase your product. The worst thing you could do is waste the customer's time.

Consider the material

The appearance of your packaging is crucial, but so is the material used to make it. Glass, plastic, aluminium, and cardboard are among the many packaging materials used in the food industry. Make sure you find the proper material for you. You should explore what materials provide the best freshness and protection, but you should also consider what materials work best with your environmental commitments. Given the rising awareness over plastic packaging, eco packaging is becoming more popular - a biodegradable and innovative packaging design might make or break a transaction.


Ozmas are a leading distributor and supplier of customised packaging for businesses in Australia, with an in-house design team to create a personal touch for your packaging. Our innovative services include an easy-to-use mobile app that makes purchasing food packaging easy! Contact the team at Ozmas on 3277 9694 or email to learn more about our products, our online App and how we can best assist you.

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